Adopt a Bee

The project is an animated GIF design for Greenpeace as part of their “Adopt a Bee” campaign aimed at raising funds for the protection of bees and other pollinators. The playful and eye-catching stop-motion animation serves to promote the campaign on social media platforms, by grabbing the viewer’s attention with movement and bright colours as they scroll along their social media feed; and by taking advantage of the visibility algorithms favouring motion image and video forms.

“Adopt a Bee is a social campaign run by Greenpeace since 2013, thanks to which thousands of people get involved in helping bees, and Poland is becoming more and more friendly to pollinators. Thanks to virtual "adoptions" on the websiteadoujpszczole.pl, everyone has a chance to help mainly wild pollinators.”

(source: adoptujpszczole.pl)